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DISCOVER Bioré®

Discover Bioré – the expert in clean pores!

Did you know that the Bioré brand’s parent company is Kao Corporation (pronounced like ‘cow’) and is headquartered in Tokyo, Japan?

The story behind Kao begins with a small face-care company in Tokyo founded by Mr. Tomiro Nagase in 1887. Tomiro was on a mission to make affordable, high-quality, facial soap—which he called “Kao” – pronounced the same way as the Japanese word for “face” (makes sense, right!?).

Today, Bioré is a pore focused--or more like a pore obsessed-- face care brand in UK that continues the mission to make high quality, affordable skincare products that provide a variety of skincare benefits. Even though we create our own line of products in the North America and Europe, we approach all of our product development with a Japanese Beauty Philosophy and are able to leverage our parent company’s amazing Japanese technology. These technologies are backed by years of research and development (hello skincare jackpot!).

Our Japanese beauty roots inspire us to improve and innovate in everything we do—innovation is in our DNA. Bottom line, our products perform. With technology rooted in science, we take a no-nonsense approach to fight smarter, not harder--while having a little bit of fun along the way! Our products focus on those 20,000 pesky pores, providing deep cleansing products for the skin of your dreams.

Bioré – Free Your Pores

*Intage SRI, Facial Wash Market, Jun 2017 ~ May 2018, Accumulated total sales value of Biore Facial Cleanser Series